OTT/CTV
Over The Top (OTT) and Connected TV (CTV) refers to the delivery of film and tv content, streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to traditional cable or satellite packages. In our “place-shifting” era, consumers pick a device, connect to the internet, and consume OTT content anywhere and at anytime they choose. 78% of households have OTT devices and they’re spending more time watching OTT than ever before.
